7 Marketing Lessons I Learned From the Muscleheads at Gold's Gym

!9# 7 Marketing Lessons I Learned From the Muscleheads at Gold's Gym

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Can I share a secret with you?

Many years ago, I almost chose a career in fitness. In my 20s, I modeled for Reebok and Ironman magazine, made it to the final round for hosting a fitness TV show, and I moonlit as an aerobics instructor and personal trainer for several years while I figured out how to get out of my day job in publishing.

Now that I make a great living online, I still make time for my health. And I'm lucky to live close to the most famous gym in the world: Gold's Gym at Venice Beach, California. On a daily basis, I'm surrounded by bodybuilding legends like Lou Ferrigno and various men named "Gunther," athletes like Kobe Bryant and Lisa Leslie, and celebs like The Rock. The place is an absolute circus, and I enjoy the entertainment factor.

When I first joined Gold's several years ago, I didn't pay much attention to the "muscleheads" - the professional bodybuilders. But I've come to realize they can teach us a lot about marketing and business success. Here are 7 lessons we can all learn from.

1. Hang around people whom you want to be like.

Bodybuilders and aspiring bodybuilders from all over the area come to the Venice Gold's because it's the home of bodybuilding. I know a few bodybuilders who drive almost an hour just to work out there. Sure, they could exercise at their neighborhood Bally's, but instead they make the trip to their Mecca every day through the arduous Los Angeles traffic.

Why? They know that when you hang around people who are doing what you want to do, you automatically have a much greater chance of success. The furious energy at Gold's is undeniable as soon as you walk in the door. You're surrounded by world-class competitors, gold medalists, and celebrities. It's not only motivating and inspiring, but there's a wealth of knowledge surrounding you as well.

Who are YOU hanging around? (Think about it.)

2. Consistency is the key for long-term success.

Bodybuilders know that a body is built over a long term. And even if they take some time off, they'll bounce back quickly because of all the training they've done over the years. It's called "muscle memory" - your body remembers your shape and snaps back into place.

In the same way, our clients and customers have "marketing memory." That is, as long as we're in front of them on a regular basis, they'll remember who we are - even if we take a break. (And there's no better way to stay in front of them than publishing an e-zine! (check out [http://www.boostbizezine.com])

3. Ups and downs are a part of the process.

Bodybuilders know that success comes in cycles. It's physically damaging for them to try to be on "full force" more than a few times every year. They know their limits, and they push them, but they don't break them.

Marketing has cycles as well. You can hit it hard for a while, then ease back for a bit. Don't worry when there's a "down." Just make sure to immediately follow it with an "up". Get back on your marketing schedule or mix it up and do something different.

4. Hard work is part of the game.

Bodybuilders don't wake up and say, "I don't feel like working out today." They just do it. It becomes part of their schedule, part of their life. And that ensures their success.

How many of us secretly wish our success would be handed to us on a silver platter? I'm all about attracting success on whatever level we can, but hey, let's realize there is work involved. The solution is to make the hard work FUN by doing what you love to do and delegating what you don't.

5. Model others who are already doing what you want to do.

Bodybuilders don't try to invent their own training programs from scratch. They look at what the top competitors are doing, and they do the same thing. From weightlifting to cardio to diet, they've got it down to a precise formula.

Don't reinvent the wheel when there are others who are already racing along. Find other business owners who are doing what you want to do, and model them. Important: Don't model ones who are doing it half-assed. Model the best, the ones who are experiencing the immense success that you dream of!

6. Find a mentor or coach for faster results.

I don't know of any champion who got to where he/she did alone. Every bodybuilding competitor hires a trainer or a coach who has been there before and can walk them through every step of the way. Does this cost them a lot of money? You bet. But they don't look at what it costs. They look at what it's WORTH. They're fast forwarding their success, and that is priceless.

I know many entrepreneurs who have wasted thousands or even tens of thousands of dollars on websites, programs, and training that got them nowhere or pointed them in the wrong direction. Don't make that mistake - I've been there. Stop struggling and invest in someone to show you the way - the right way - the first time. (Not sure where to start? Join my Marketing & Motivation Mastermind [http://www.alexandriabrown.com/mastermind.htm])

7. Show off what you've got!

You can be sure the bodybuilding gurus at Gold's aren't meek about their successes. They show off their hard work with outfits that emphasize their assets. (Oh, the stories I could tell you about some of the costumes there! Lace catsuit, anyone?)

Even if you don't have it all (yet), show off what you DO have. Strut your best stuff and toot your own horn. You're doing the world a disservice if you don't let us all know what you and your business can offer.

7 Marketing Lessons I Learned From the Muscleheads at Gold's Gym

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When to Use Elliptical Training Versus Other Forms of Cardio

!9# When to Use Elliptical Training Versus Other Forms of Cardio

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It is good to have exercise and make it part of your daily life. For some there are some difficulties with exercise meaning that many of the normal forms of exercise, especially cardiovascular exercises, can be difficult. One machine, the elliptical, can help with this problem.

Elliptical riders are machines that are designed to have a walking or running motion depending on how fast you go without actually having to pick up your legs. You move in a circular motion which is much easier on the body and the joints. For some people, this type of exercise is much healthier to consider.

If you are severely obese, even walking might be too hard on your knees. You might want to consider using an elliptical on limited resistance as a starting point. It is a device that will help you get your heart rate up without compromising your safety.

Some people have issues where they might need to quickly stop exercising. Some with diabetes have problems with their feet. An elliptical takes that pressure out of the impact since there is no stepping motion where the foot comes down. If you need to stop because of foot trouble, you can simply step off the machine.

As you use this machine, gain strength, and lose weight, you will eventually be able to move on to other things. When you have the endurance, converting over to something like running will not be too difficult since the same muscles are being challenged.

The one thing to note about using a machine like this is to make sure that your feet do not fall asleep. At times after about 45 minutes, some complain about having this problem. Going forwards and alternate backwards as well as a way to avoid having this problem during your workout.

If you cannot do many other forms of cardio, get this machine so that you can do something that is more comfortable.

When to Use Elliptical Training Versus Other Forms of Cardio

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Reebok RL 900 Elliptical Trainer

!9# Reebok RL 900 Elliptical Trainer

Brand : Reebok | Rate : | Price :
Post Date : Oct 02, 2011 04:27:16 | N/A

Reebok RL 900 Elliptical Trainer

Take care of your total-body fitness needs with Reebok's RL 900 Elliptical Trainer. It features quick resistance and quick incline keys, so you can change your settings and push yourself to the next level with the touch of a button. Also, you can keep your routine exciting and varied with its twelve different built-in workouts, which include eight personal trainer workouts (which adjusts the incline and resistance of the elliptical to focus on aerobic, weight loss, or performance goals), two heart rate control programs to help you stay in your target heart rate zone, and two custom learn programs. A six-window workout display allows you to track your key metrics while working out, including speed, time, distance, segment, total steps, steps per minute, calories, and pulse. The dual CoolAire fans will keep you cool and comfortable and allow you to choose between low, medium, high, or auto breeze.

Key Features:

• Power Incline Ramp changes the shape of the elliptical stride which alters the way you use your muscles
• Quick Incline 10-30% changes the incline with the single touch of a button
• 18 to 20 inch adjustable stride length offers varying stride lengths to work your muscles differently
• 350-pound maximum user capacity
• Quick Resistance changes the resistance to your desired level with the single touch of a button
• Six-window LED workout display displays speed, time, distance, segment, total steps, steps per minute, calories, and pulse
• Console features a 15 by 20 inch workout matrix to track your workout
• Eight personal trainer workouts, two heart rate programs, two learn programs
• EKG Heart Rate Monitor gives an accurate heart rate reading with built-in handlebar sensors
• Two AutoBreeze Fans allow you to choose between low, medium, high or auto breeze

About Reebok
Reebok's United Kingdom-based ancestor company was founded for one of the best reasons possible: athletes wanted to run faster. So, in the 1890s, Joseph William Foster made some of the first known running shoes with spikes in them. By 1895, he was in business making shoes by hand for top runners; and before long his fledgling company, J.W. Foster and Sons, developed an international clientele of distinguished athletes. In 1958, two of the founder's grandsons started a companion company that came to be known as Reebok, named for an African gazelle.

About Elliptical Trainers
Elliptical trainers represent the next wave of advancement in low-impact cardiovascular exercise machines and continue to grow in popularity. By simulating motions experienced through walking, stepping, cycling, and skiing, elliptical machines allow for a smooth and fluid motion while building strength in the arms and legs. Similar to the exercise position for treadmills, elliptical trainers are used by standing in an upright position while holding the handrails of the machine. With elliptical trainers, however, your feet remain in the foot pedals throughout the exercise regimen and circulate in a smooth and seamless motion, resulting in little to no impact on the knees, back, and hips.

Elliptical trainers are compatible for all ages and fitness levels and allow you to select the difficulty level through the incline and intensity settings. In addition, elliptical trainers allow you to determine the complexity of your workout based on your needs, all while listening to music, watching television, or reading a magazine while exercising in the comfort and safety of your own home.

Although different types of elliptical trainers offer an assortment of features, many of them include an array of challenging programs, forward and reverse directional movement, EKG grip pulse handles, a lightweight portable design with easy fold-up capability, and a monitor displaying calories burned, distance, speed, time, and heart rate. Other types of exercise machines, namely treadmills and bikes, offer excellent cardiovascular exercise and muscular training for the legs in a forward-motion exercise. Elliptical trainers take this to the next level by offering an upper and lower body workout with dual motion, challenging and diverse programs, and a low-impact exercise machine that won't strain sensitive joints.

More Specification..!!

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